Previous Clients
Sony Playstation Singstar tour
What was the purpose of the tour?
One of the most impressive customisations to date, Sony Playstation game "Singstar Rocks!" used Westway to promote their new launch across 7 European locations, including the UK, Germany, Amsterdam and France.
Why was it a success?
Westway created a bespoke interior to showcase the new software by creating three lounges on two separate levels with full Singstar kits installed. Guests who were welcomed onto the coach were able to relax and sample the new game, plus other Playstation software with full refreshments provided.
Westway completely fulfilled the client brief by sourcing a bus with a relevant colour palette to the Playstation brand and adapted the coach successfully by creating a contemporary look with a social environment for visiting guests.
How did Westways contribute to this?Westway were fully flexible by allowing each team in each destination to promote the software in their own individual manner. The coach was a fantastic asset to the campaign which was highly successful. The coach was customised to a very high standard and allowed guests to have first hand experience of the game with their friends.
"Westway responded to the brief speedily, offering experienced advice. The work was completed to the highest standard within a short time. The work was outstanding and we would not hesitate to work with them again in the future."
Alison Berkani, Production Director
Jackie Stewart promotional book tour
A fully wrapped vehicle was used to promote the publishing of Sir Jackie Stewart's autobiography "Winning Is Not Enough".
Why was it a success?
Using a tour vehicle was a completely new way of launching a book into the publishing world, and was a very successful way of doing so.
"A seamless planning phase and very slick execution meant that Westway were able to react to all of our demands in a timely manner and their excellent operations team worked day and night to support us while we were away."
Niall Brennan, Private Secretary to Sir Jackie Stewart OBEChurchill advertising campaign
What was the purpose of the tour?
Our coach featured in the infamous Churchill advertising campaign, with the coach being completely wrapped in Churchill colours and the Churchill dog.
Why was it a success?
The advert made maximum impact and the coach was particularly memorable to the general public.
How did Westway contribute to this?
Westway organised the entire vehicle wrap and provided one of our (now famous!) drivers for the heavily broadcast advertisement.
Reebok NFL promotional tour
What was the purpose of the tour?
Westway provided two vehicles, fully wrapped to the clients requirements, to raise public awareness of the upcoming NFL Tournament, and highlight Reebok as one of the key sponsors.
Why was it a success?
The coaches made a huge impact in the week before the event and on the day of the event itself, the coaches were used to transport Reebok's special guests to Wembley stadium for the game.
"Westway were invaluable in the success of this project, not only did they provide top of the range vehicles, they had the knowledge of how to maximise the impact and the drivers were always friendly and helpful."
Kirstie Wise, Event Manager
